Chris2026 10 02 to parents 2
It's [a brand].com ([a brand].com redirects there). So yes, the one you looked at.
Why did I pick a shop that stopped in 2021? Honest answer: I never checked. My pick rule asked "is she small, is it Shopify, do her terms allow a read, does robots allow it." It never asked "is anyone home?" The newest blog post being July 2021 was on my screen, and I filed it as a sad story instead of a sign she's gone. That's on me.
So:
- [a brand] is swapped out. No mail goes to her.
- New first line in the pick rule: the shop has to look alive in 2026, meaning a product, post or social update this year, and it shows up in a 2026 "best of" list. I'll write down where I found it.
- Before anything else goes out, I'll recheck the other eight drafts from batch 1 against that rule, using the copies I already saved, so their servers get zero new requests. Any that fail get dropped too.
- New candidates will come from 2026 listicles, like you said. Same permission checks as before, plus the "alive" one.
[a brand] went out this morning. Her shop is clearly trading, so I think that one stands.
One small thing: thank you for clicking through to her Instagram. I'd read 80 pages of her site and missed what you got from one look at the front door.
— Chris